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Why does Narrative Based Design in High-End Residential Design matter to Us?

  • Writer: Michaela Broyer
    Michaela Broyer
  • Sep 5
  • 3 min read

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Perhaps when you hear the term narrative-based design, your mind instinctively drifts back to the long hours spent on high school literature assignments and the often exhaustive discussions that accompanied them. The mere mention of narrative might conjure images of dense texts, complex themes, and the sometimes tedious analysis of character motivations and plot structures. At first glance, many may dismiss the concept of narrative-based design as a mere academic exercise, something that is confined to the realms of literature classes or creative writing workshops. However, this perspective overlooks the profound implications and applications of narrative in various fields, particularly in architectural design.


Narrative design's ability to add intrigue and interest into the lives of homeowners and those who visit their home has the ability to evolve what a truly custom home can be. As a solid for instance- when our firm takes the time to truly get to know our clients, we are struck by the immense understanding behind many design decisions and requests. In our industry of luxury custom home design, our clients' insistence on a seemingly small detail being incorporated matters deeply to us because details matter to creating a holistic home. The whole idea of custom is that our clients do not want to feel that they live in a "cookie-cutter home"- so what better way to mitigate the feeling of design conformity than to infuse personality into design. This then leads to distinctive aesthetics that stand out in the high-end market. Each home becomes a unique expression of its inhabitants, moving away from generic design solutions.


Taking the opportunity to express this understanding we hold for our clients into tangible design so commonly results in designs that our clients are enamored with. They can feel a sense of self reflected in various elements within the design. A morning coffee routine that takes a moment to display a favorite set of mugs, a bookshelf built into a kitchen to emphasize a family's love for cooking, all the way to family quilt patterns hung in the eaves of their homes (a true Midwest touch) all epitomize the idea that our homes tell the stories of our clients.


Delving deeper into this approach-before we get to these anecdotal moments, we start with designing the layout and flow of spaces to reflect the lifestyle of our clients, such as open-plan designs for social butterflies or tactfully placed nooks for quiet reflection. Then looking deeper into the spaces with material choices, we can go as far as looking into what materials evoke memories or signify cultural heritage that leave a lasting imprint on the final touches of a home. Well-executed narrative design needs to hit home for both the homeowner and our commitment to creating timeless design statements. This means introducing personal elements without overdoing elements that insist upon themselves.


We truly revel at any chance to integrate storytelling elements into the design process in order to craft experiences that resonate on a deeper emotional level with our clients. Each step of a narrative-based design process can identify pain points, opportunities for engagement, and ways to enhance the overall experience all through taking a closer look at how homeowners interact with their space and how they relate to it. By considering the narrative of the inhabitants, designers create spaces that are not only functional but also deeply meaningful and reflective of the residents' lifestyles. Without a doubt, this narrative engagement Evermere Architectural & Interior Design takes with our clients inevitably leads to a more profound connection with the home, enhancing enjoyment and satisfaction.


Have an interest in figuring out what your home's narrative is? Contact us today to set up a design consultation meeting.






 
 
 

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